Visitor spending increased $351 million in 2023

2023 Economic Impact Report

To quantify the economic significance of the tourism sector in Iowa, the Iowa Tourism Office has contracted with Tourism Economics to prepare a comprehensive model detailing the far reaching impacts arising from visitor spending. The results of this study show the scope of the travel sector in terms of direct visitor spending, as well as the total economic impacts, jobs, and fiscal (tax) impacts in the broader economy.

In 2023, visitors spent over $7.3 billion across the Iowa economy. This direct visitor spending impact generated a total economic impact of $10.9 billion in Iowa, sustained 70,954 jobs and generated $1.1 billion in state and local tax revenues in 2023.

To view county-level numbers and an interactive dashboard, use link below:

https://industrypartners.traveliowa.com/economic-impact-report/